In July 2017, Pratham UK was awarded a Google AdWords Grant. The programme supports registered nonprofit organisations that share Google’s philosophy of community service. It hopes to provide support in areas such as science and technology, education, global public health, environmental issues, youth advocacy, and the arts.
Google AdWord is an in-kind advertising program that awards free online advertising to nonprofits via Google AdWords. It facilitates Pratham UK’s communication through text-based search ads, graphic display ads, Youtube video ads as well as in-app mobile ads.